PREDICTIVE ANALYTICS IN MARKETING: EMBRACING AI
The speed of solving problems has rapidly transformed from months and years to just hours, days, and weeks. For marketers, It’s a time of excitement and anxiety. The future holds new challenges involving the interactions between humans and machines.
Are you ready?
With so much data at our fingertips, marketers harness it effectively, ethically, and efficiently. Do we trust human intuition or machine learning for predictive analytics? How do we determine our state of readiness regarding technology and our team’s ability to use it?
Join us as we explore best practices for leveraging first-party data to personalize customer experiences, drive loyalty and maximize the return on investment.
Who should attend?
- Brand Marketers
- Advertising Agencies
- Marketing Professionals
- Alums, Students & Faculty
Check out more information: https://www.georgebrown.ca/digital-marketing-symposium
